Good morning friends of GLR! Those of you who stop by frequently will notice a few changes over here, specifically over in the right sidebar. In an effort to add to the growing list of links that I love to visit, (and hopefully you do too) I have removed all thumbnails in favor of a link list. It looks cleaner and to me seems easier to navigate since it is now in alphabetical order.
The next change I am thinking of making is beginning to sell advertising space. This amazing blog has definitely been steadily growing for the past six months and although it is great fun, there is definitely a good deal of work involved to keep it going daily. So with that said I have put a little poll over on the right regarding thoughts on cost of advertising. If everyone would be so kind as to click a selection over the next week I would greatly appreciate it! Also, if none of those numbers sound reasonable I would love a comment to let me know what might work better and why.
The final bit of news is still in the works and I do not want to jinx it. But…I assure you it is pretty cool and I will be revealing all in short order!
I hope everyone is having a lovely day and has a chance to answer the poll! Thanks everyone you totally rock!
♥love♥
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Thursday, May 14, 2009
Saturday, December 6, 2008
To Love the Color Green Means
Generally it implies nature, peace or money but looking around recently it seems more likely to signify nothing more than a marketing campaign making use of a color we are beginning to more strongly identify with. According to Kate Smith, founder of Sensational Color:
Green occupies more space in the spectrum visible to the human eye and is second only to blue as a favorite color. Green is the pervasive color in the natural world that is an ideal backdrop in interior design because we are so used to seeing it everywhere.
The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology. However, there is an "institutional" side to green, associated with illness or Government-issued that conjure up negative emotions as do the "slimy" or bilious greens.
How the color green effects us physically and mentally
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony
Soothing, relaxing, harmony…? What advertising executive would not want to use those tactics to reel us in?
The color green is being used for advertising everything from theme parks to cooking oil and everything in between. Do not get me wrong, it is wonderful that the color is becoming one that moves to the forefront; people are beginning to associate it with more than just the color of the tree but ensuring that same tree remains strong and standing as well.
Environmental protections and the services and products that accompany those industries do tend to use this color as the subliminal call to action -- the advertisement is green, green = Green, this is an eco-friendly product, consumer clicks. I have heard friends ask, with surprise in their tone as they point at their magazine page, “That’s environmental?” because the color green being used in the slick. My hope is that consumers are not tricked into purchasing products or services they think are eco-friendly simply because of the use of the color green.
To avoid being sucked into a marketing ploy the most important thing we can do as consumers is educate ourselves. Learn the definitions of green terminology, research the product on its website or through the Better Business Bureau and determine for ourselves what the environmental correlation is, if any. If there are two vehicle advertisements side by side, both featuring green as a prominent color we can look for the word Hybrid or the mpg of each of the vehicles to determine which, if either, are the more environmentally conscious choice.
Identifying with the color green is certainly fantastic, so using it in marketing just makes sense. It is us as consumers who must be diligent in determining which of these products and services are the ones that meet the environmental needs we possess and are not just there to play on our eco-open minds.
Green occupies more space in the spectrum visible to the human eye and is second only to blue as a favorite color. Green is the pervasive color in the natural world that is an ideal backdrop in interior design because we are so used to seeing it everywhere.
The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology. However, there is an "institutional" side to green, associated with illness or Government-issued that conjure up negative emotions as do the "slimy" or bilious greens.
How the color green effects us physically and mentally
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony
Soothing, relaxing, harmony…? What advertising executive would not want to use those tactics to reel us in?
The color green is being used for advertising everything from theme parks to cooking oil and everything in between. Do not get me wrong, it is wonderful that the color is becoming one that moves to the forefront; people are beginning to associate it with more than just the color of the tree but ensuring that same tree remains strong and standing as well.
Environmental protections and the services and products that accompany those industries do tend to use this color as the subliminal call to action -- the advertisement is green, green = Green, this is an eco-friendly product, consumer clicks. I have heard friends ask, with surprise in their tone as they point at their magazine page, “That’s environmental?” because the color green being used in the slick. My hope is that consumers are not tricked into purchasing products or services they think are eco-friendly simply because of the use of the color green.
To avoid being sucked into a marketing ploy the most important thing we can do as consumers is educate ourselves. Learn the definitions of green terminology, research the product on its website or through the Better Business Bureau and determine for ourselves what the environmental correlation is, if any. If there are two vehicle advertisements side by side, both featuring green as a prominent color we can look for the word Hybrid or the mpg of each of the vehicles to determine which, if either, are the more environmentally conscious choice.
Identifying with the color green is certainly fantastic, so using it in marketing just makes sense. It is us as consumers who must be diligent in determining which of these products and services are the ones that meet the environmental needs we possess and are not just there to play on our eco-open minds.
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