California Knows How to Party, Green!

When we first arrived in the desert region of Palm Springs for Christmas I was completely blown away by the number of enormous vehicles on the road. It seemed for miles the only things I saw were Hummers, Suburbans, Minivans and a slew of other SUV’s. I started to wonder how the emissions in this country were based on standards set by this state.

Where were the Smart Cars? How come there were not more Hybrid vehicles or even things like Mini Coopers all over the place? It was shocking!

Here in the northeast Smart Cars took off like wild fire because parking and accessibility is always at a premium in our very congested region of the country. Sometimes even my Corolla just can’t squeeze into the only available street space and there is an old saying in Boston “Grab the first parking spot you see because it will also be your last”. Unless you go to a garage this mantra really does ring true.

Anyway, my hope that California would blow me away with its eco consciousness was starting to diminish as we rode the freeways in our rental Hyundai Accent and all manner of (as Matt & I sometimes refer to them) Earth Stompers zoomed past us getting only 15 or so miles to the gallon.

We hit a drug store so I could pick up some body lotion (man is it ever dry in the desert! Even drinking 102 ounces of filtered tap water every day wasn’t cutting it on my sensitive skin!) and suddenly my faith in the Green efforts of my favorite state in the union were restored as there were two of these spaces right next to the handicapped spaces in the CVS parking lot in La Quinta:

Hooray!

Now I’m not at all sure if this is something all of the CVS stores out there do as this is the only one we visited but this was a great sign; both literally and figuratively of course!

Suddenly I started to notice that the sea of mountain sized vehicles parting to reveal that the lower emissions and Hybrid type vehicles were simply hidden behind them. They were there, just not in the droves I see back here. Yet.

But this sign is not at all something we have here so it was encouraging to watch innovation take shape. Way to go CVS in LaQuinta for thinking creatively and encouraging a Greener lifestyle for your patrons!

The Cleanest Car Argument

This morning I was perusing Yahoo and came across a video released by Reuters that explains how Toyota, based out of Japan, is going to start introducing a plug in version of a Hybrid car within the next two years. I remember the old days of plug in vehicles and although they were cool I can’t help but think what the environmental impact of something like this might be, something that is purporting to help might just be hurting as well.

Before I go much further, please watch this video, it is only a minute and a half and will give more information as to the plans Toyota has. Its okay, I’ll wait.

Now that seems great right? Sure it does! Mass volume of Hybrids that run on charged batteries at affordable prices is a great idea! Especially considering they are going to start by introducing these vehicles into the market through local governmental officials being the first to test drive them.

But here in lies the potential snag. The manufacture of more batteries (the reason for the two year wait period) plus the fact that they are running off of electricity means the initial environmental impact is going to be up there. Also, until the system is proven to work and hold up for a bundle of years how do we know what will happen to all of those batteries?

Now don’t get me wrong, I feel that if the user has an alternative energy system at their charging location to provide the required electricity, this is certainly a far superior alternative to an emission releasing, standard fossil fuel vehicle. I am just concerned that the bigger picture is not being addressed as to the emissions released during manufacture and the use of those same fossil fuels to provide the electricity that in turn powers the vehicle.

If one must drive a vehicle, a Hybrid is a smarter alternative, but I wonder if we can all consider different ways to get around such as walking, biking, public transportation or carpooling?

How do you travel? Where could you place greater emphasis on reducing your carbon footprint?

Musician Seth Glier Gets a Little Green on Tour

Everyday more and more musicians are getting on board with the fact that touring Greener is not as tough as one might think so when I read about Seth Glier making the jump I was totally excited to feature his story.

My mom turned me onto Seth’s music some time ago after seeing him in Marblehead. My mom played his cd Space for me in the car and I was blown away. Not a chance this kid was only about seventeen, his voice was amazing! I became an instant fan and started following him on Facebook right away.

About a week ago I saw his update that he was about to kick off this tour dubbed G3 - Glier Goes Green: Offsetting the Trouble Tour. I was completely intrigued and looked into it. Turns out, not only is Seth doing all he can to create a 100% carbon neutral tour, he is asking his concertgoers to do the same.

Some of the awesome initiatives include:

☼ Using recycled or sustainable papers for marketing materials
☼ Soy/veggie inks and sustainable fabrics (organic cotton, hemp, bamboo) for all tees
☼ Purchasing energy credits (wind power) to offset his carbon emissions
☼ Using email as opposed to paper
☼ Touring in a Hybrid vehicle
☼ Reusing cups/plates/utensils instead of disposable options
☼ Visiting Farmer’s Markets and other local produce vendors at every stop on tour
☼ Guiding concertgoers to a forum where they can discuss carpooling to shows
☼ The Trouble Makers (street team coming soon) meeting with fans to plant trees locally

In addition to these solid efforts Seth and his street team kicked off their Green tour in Athol, Massachusetts by literally getting a down and dirty by planting trees, flowers and shrubs in Fish Park. He invited his fans to bring their own shovel and plant of choice then pitch in to not only beautify the town but to add some oxygen into the air. Hooray!

This tour continues through, well it appears next year on his website! He has tour dates posted all the way up through the 2010 South by Southwest (SXSW) Festival in March.

I hope that the Green efforts Seth and all are initiating this month as they hit the road to rock this amazing country will continue on every day. Thanks for being a forward thinking member of the musical community Seth, I greatly look forward to checking out the show this fall at one of your many Massachusetts locations!
♥love♥

The Word is Spreading!

More and more concerned citizens are standing up to do their part for a better planet especially in the areas of proper disposal of electronics, reduction in consumption of fossil fuels and increased consumption of organically grown produce.

Keeping e-waste out of landfills is critically important in order to prevent leeching of harmful chemicals (primarily mercury) into the soil and proximate waterways. In an encouraging news story it seems that the National Center for Electronics Recycling has indicated a rise in collection of e-waste by seven percent over the numbers submitted in 2007. Every little bit helps!

We have all heard the term hybrid vehicle and understand the definition to be “a vehicle which requires at least two sources of power to go”. In hybrid cars those sources are likely gas and electric or diesel and bio-fuel. In 2007 the number of hybrid cars sold increased by 38% over the prior year. As more manufacturers are looking for ways to bring revenues back, and more consumers are looking for ways to save money at the pump, the number of hybrid vehicles will surely increase even further.

As summer rolls around we begin to think of farmer’s markets and fresh, pesticide free produce but by eating organically grown produce the rest of the year we ensure chemical free farms are supported and possibly right in our own region of the country. Even big box stores not especially known for this type of product, such as Walmart, reported a growth in sales of organics over the past few years. Stores like this actually anticipate sales to hold steady or even increase in the next year. Don’t forget to take your reusable tote!

Although these efforts may appear more difficult to complete, or even costly, savvy environmentalists understand it is nothing more than a change in attitude. The more often the practice is put into place and the more people who do it, all those concerns quickly fade away. Spread the word about how easy it actually is to live a Greener lifestyle by sharing your stories about the little things you do!

To Love the Color Green Means

Generally it implies nature, peace or money but looking around recently it seems more likely to signify nothing more than a marketing campaign making use of a color we are beginning to more strongly identify with. According to Kate Smith, founder of Sensational Color:

Green occupies more space in the spectrum visible to the human eye and is second only to blue as a favorite color. Green is the pervasive color in the natural world that is an ideal backdrop in interior design because we are so used to seeing it everywhere.

The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology. However, there is an "institutional" side to green, associated with illness or Government-issued that conjure up negative emotions as do the "slimy" or bilious greens.

How the color green effects us physically and mentally
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony

Soothing, relaxing, harmony…? What advertising executive would not want to use those tactics to reel us in?

The color green is being used for advertising everything from theme parks to cooking oil and everything in between. Do not get me wrong, it is wonderful that the color is becoming one that moves to the forefront; people are beginning to associate it with more than just the color of the tree but ensuring that same tree remains strong and standing as well.


Environmental protections and the services and products that accompany those industries do tend to use this color as the subliminal call to action -- the advertisement is green, green = Green, this is an eco-friendly product, consumer clicks. I have heard friends ask, with surprise in their tone as they point at their magazine page, “That’s environmental?” because the color green being used in the slick. My hope is that consumers are not tricked into purchasing products or services they think are eco-friendly simply because of the use of the color green.

To avoid being sucked into a marketing ploy the most important thing we can do as consumers is educate ourselves. Learn the definitions of green terminology, research the product on its website or through the Better Business Bureau and determine for ourselves what the environmental correlation is, if any. If there are two vehicle advertisements side by side, both featuring green as a prominent color we can look for the word Hybrid or the mpg of each of the vehicles to determine which, if either, are the more environmentally conscious choice.

Identifying with the color green is certainly fantastic, so using it in marketing just makes sense. It is us as consumers who must be diligent in determining which of these products and services are the ones that meet the environmental needs we possess and are not just there to play on our eco-open minds.