To Love the Color Green Means

Generally it implies nature, peace or money but looking around recently it seems more likely to signify nothing more than a marketing campaign making use of a color we are beginning to more strongly identify with. According to Kate Smith, founder of Sensational Color:

Green occupies more space in the spectrum visible to the human eye and is second only to blue as a favorite color. Green is the pervasive color in the natural world that is an ideal backdrop in interior design because we are so used to seeing it everywhere.

The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology. However, there is an "institutional" side to green, associated with illness or Government-issued that conjure up negative emotions as do the "slimy" or bilious greens.

How the color green effects us physically and mentally
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony

Soothing, relaxing, harmony…? What advertising executive would not want to use those tactics to reel us in?

The color green is being used for advertising everything from theme parks to cooking oil and everything in between. Do not get me wrong, it is wonderful that the color is becoming one that moves to the forefront; people are beginning to associate it with more than just the color of the tree but ensuring that same tree remains strong and standing as well.


Environmental protections and the services and products that accompany those industries do tend to use this color as the subliminal call to action -- the advertisement is green, green = Green, this is an eco-friendly product, consumer clicks. I have heard friends ask, with surprise in their tone as they point at their magazine page, “That’s environmental?” because the color green being used in the slick. My hope is that consumers are not tricked into purchasing products or services they think are eco-friendly simply because of the use of the color green.

To avoid being sucked into a marketing ploy the most important thing we can do as consumers is educate ourselves. Learn the definitions of green terminology, research the product on its website or through the Better Business Bureau and determine for ourselves what the environmental correlation is, if any. If there are two vehicle advertisements side by side, both featuring green as a prominent color we can look for the word Hybrid or the mpg of each of the vehicles to determine which, if either, are the more environmentally conscious choice.

Identifying with the color green is certainly fantastic, so using it in marketing just makes sense. It is us as consumers who must be diligent in determining which of these products and services are the ones that meet the environmental needs we possess and are not just there to play on our eco-open minds.

The Lights on Our Tree Shine Bright…Green

When the people of Halifax, Nova Scotia began gifting spruce trees to the city of Boston back in 1940, as a thanks for the help provided to them after a 1917 explosion killed over 1,700, it is safe to assume they were not thinking of saving energy in 2008 but this year Mayor Menino and the Park’s Department both have a green twinkle in their eye as the holiday tree will be illuminated by energy efficient LEDs instead of standard incandescent bulbs. This change is part of an effort to provide at least twenty percent more eco-friendly holiday decorations in the city; Frog Pond and the Parkman Bandstand will also be shrouded in a crisp blue-white glow this season.

This is the first year Boston will green up their holidays. Mary Hines, spokeswoman for the Park’s Department, is confident that most people will not be able to tell the difference and will be pleased with the change; presumably since it will likely save the city some of that other type of green. With approximately 8,000 LED diodes, there will be plenty of light to shine bright and once the season is over, the city will do a comparison to determine the level of electric energy we managed to save this year.

For those in the Boston area, the lighting ceremony begins tonight, Thursday December 4, at six o’clock and will be accompanied by a small fireworks display to give a little extra sparkle to the forty six foot tall spruce gifted by Clemantsvale residents Craig and Marina Cook who were grateful to be able to be a part of such a long standing tradition. When Boston discovers the beauty in energy saving, old traditions will meet with new as efficient LED bulbs twinkle on the tree every season to come.

Raising My Hand In Class

A couple days ago I interviewed Ingrid McEntire and she left me a comment which I received this morning that got me thinking about our opportunities and how we will pursue making changes in our environments. She said:

Hope that everybody, especially the Children, make now a better world through recycling....In school their should be a class "Creative Recyling". Green Leaf should contact the new President to inspire this.Great job Creations By Ingrid

Creative recycling classes. Genius!

Parents should be responsible to provide their children with the initial desire to make green choices, to open their eyes to the state of the planet and what we can do to help fix it but it is important to remember that children are far more easily influenced by what they watch their parents do they what they hear them say.

What are we teaching the youth of the nation about getting greener and where are they learning the lessons? I fully agree with Ingrid that this type of subject matter should be taught in schools (Attention all art teachers!) but if it is not, are positive lessons being taught at home instead? Do we follow through on our own statements -- practice what we preach?

With the advent of the Green Collar industry taking a major foothold, are we preparing our children with abilities that will ensure they can garner these positions or are we instead telling them that “green is good” while we throw away the plastic water bottle we just drank someone else’s tap water out of?

I make every effort to live as green a lifestyle as possible but I do admit, there are things about my living habits that are less eco-friendly than I would prefer them to be. Generally speaking, the reasons for this are financially motivated as our family is in a moderately precarious monetary position just like so many others across the world. It comes down to weighing what our own personal tradeoffs are:

Can we pay our bills, buy groceries, contribute to charity, cook a meal for family or friends - yes.

Is there a little extra left over so we can get on the somewhat higher cost wind power option from the electric company, buy locally grown and organic foods, send larger donations as we usually do every year at the holidays, share fabulous bottles of organic wine at dinner - not so much.

I do not have children so I am only responsible for myself, that is, in my own home. If I choose to drink out of a plastic water bottle while I open the refrigerator door for ten minutes then throw that bottle in the trash when it is gone there is no one to call me out on my actions; I am not spreading a message of disposable waste to an impressionable younger person so Ingrid’s comment really got me thinking about even the most basic message of recycling -- bins in schools.

There are a lot of questions here that I sadly have no answers for at this time but in an effort to open my own eyes to what our youth are learning about eco-friendly practice I am setting out on a mission. Over the course of the next few weeks my goal is to visit the principal of each school in my home town and ask just two questions:

Do you provide recycle bins for students to drop in all potentially recyclable items (paper, plastic, metal, etc.)?

If no, why not?

We are a smaller town so the tour should be quick and efficient (saving as many emissions as possible people!), something I can likely complete in one day. In my town there are seven grammar schools (K-5), one junior high school (6-8) and one high school (all public). I do not know what can of worms I will be opening by approaching this issue, perhaps I will find out that none of the schools have this available resource and begin a lobby in my town to ensure installation of such bins (as well as proper removal by the town DPW). Perhaps I will discover that all of the public schools here already participate in recycling and laugh that I am so behind the curve since these bins have been in place for years. Either way I am looking to educate myself as to how educated the students here are in the ways of green.

Anyone want to join me in your own hometown and report back on your findings? Do you have kids and want to share your own story? I would love to hear how some of today’s parents are encouraging green behaviors in their own homes and share those stories. In the meantime, wish me luck on my new adventure, I will let all of you know how it goes.

Thank You

This blog started out as nothing more than an idea based on a desire to share information about how fantastic we can make our local and global environments if we all give a little heart and soul to the cause. I have been sharing snippets and bestowing Leaf Ratings for just under two months now and I guess it must be going ok because my little corner of the virtual world just received over 1500 hits!

It is not enough to simply thank everyone who has made the effort to follow, subscribe, read, comment and contribute to this eco-journey we are all on together so instead I would like to happily grant a Five Leaf Rating to all of you as a sign of my most sincere gratitude for your support.

Every bit of happiness and joy is sweeter when I share it with all of you!

Artist Spotlight on Ingrid McEntire of the Eco-friendly Shop Creations By Ingrid

As a bag designer on the side, I marvel at the creativity and innovation other artists display with their bag designs so when I came across Ingrid McEntire’s shop, Creations by Ingrid based out of Elizabeth City, North Carolina, my jaw about hit the desk. Her items are so funky and functional and completely make use of almost every bit of an old item giving it a new, fresh persona. In addition to reuse and upcycling of fabric she has displayed a penchant for turning even the most unlikely items into some amazing bags -- magazine pages, books, even former cat food bags! Her story is really cool so read on to learn about her and please visit her shop to see if there is a one of a kind, upcycled bag that suits you this season...it might even be made from a suit!


Can you tell us a little bit about what you do?

I was born and raised in Germany. After World War II we did not have much money to buy clothes. Women all ages sewed clothes, especially for the children. In School we had a subject, it was called handarbeiten (handiwork). From early childhood on we learned how to sew, knit and crochet. Especially, I always remember the time on Christmas. Every year we made Christmas Decorations from Apples, Paper, Nuts, Pine Cones. Also we made Leaf prints in school, Doll Paper outfits, Halloween Witch Mask etc. There was no such thing as a ready made kit for craft items.

When I had my own children I have knitted them many winter sweaters rather than buy them. As long as I can remember I have been crafting and it is a kind a therapy for me to be creative and work with my hands.

I also have a BS in Special Education, Minor Art. While in College I took several classes in painting, pottery and design.

In 2005 I decided to launch my business CreationsbyIngrid with the emphasis using recycled materials.

What inspires you as an artist?

I am inspired mostly from my available resources, such as trash, discarded fabric samples, vintage ties, recycled aluminum and the many awesome people out there, especially etsy.com.

When did you first discover your ability to upcycle such interesting materials into functional pieces?

Three years ago I started to make my denim booty bags. The little ones for girls are very popular, and then it progressed into other areas. My brain never stops to come up with something new.

Where do you acquire the materials used in your designs?

Most of my material I find from discarded material around the house, friends give me their discarded material, businesses, such as furniture stores let me have their discarded fabric samples for free.

Do you carry one of your own designs, for example a men's suit coat purse?

Yes, I have made a few from suit coats and they are my design. The collar is sewn in the front diagonally and made pockets out from it. For the back I use suit coat pocket. I also made a few bags from suit coat sleeves.

If so what type of responses do you receive when out in public?

The reactions I get from the people (all ages) are great and supportive. Sometimes they can hardly believe what I have created. One of my reasons I am using recycled material is to show the younger generation that you can make some very unique and interesting items for functional use, especially from trash.

Do you feel that you could make a purse or wallet out of just about anything?

Yes, I think I could. Sometimes it will take a while to figure out how to execute different materials but then suddenly it will hit you and you have the idea to put it together into a functional piece.

Why are you committed to a green lifestyle?

It is important for me to keep as much trash out of the landfills as possible, even if it is just a small piece of trash that day. Also we must leave the place where we live in much better shape than it is now for the next generation. We owe it to them.

Is there any one green practice you do daily that has become second nature?

I recycle as much as I can. Always carry a shopping bag with me in case I need it to eliminate those nasty plastic bags and paper.

What is an easy way readers could become more green?

Buy several recycle bins, then recycle, cut down on napkins, use towels instead paper etc.

Do you have a favorite green expression?

Because I do use a lot of recycled material my functional items are usually ONE OF A KIND.

Do you have an online presence where readers can view your work?

I do sell my functional items on etsy.com and artfire.com both under username creationsbyingrid

Is your work featured in a brick and mortar location/boutique?

I do sell my wallets, jewelry and bags at a Nonprofit Organization Store which is called Endless Possibilities in Manteo, NC and in a Gallery called Indigo Moon, Manteo, NC and several Community based Galleries in my area.