Thursday, July 15, 2010

Let’s Give Taza a Hand, Simply by Eating Chocolate

This morning I received an email from one of our very favorite Greenies, Taza Chocolate. Although the area I'm in has felt more like Palm Springs lately than New England in the past month, last weekend we had an inordinate amount of rainfall in a very short period of time.


The flash downpours caused, you guessed it, lots of flash flooding. It turns out that Taza Chocolate was one of the many businesses effected by this strong batch of storms. And in their brand new facility that hadn’t even yet opened.

The following is the email and photos sent to me and many others who might be able to help out just by buying some chocolate or merchandise. I’m calling on the GLR community to give a hand if you can, let’s keep Taza going strong as they literally rebuild. Oh and by the way, I love their chocolate so if you do buy some and don’t like it, shoot me an email and I’ll send you my address :-)

"Taza Floods - Please Support Us As We Recover

Today, Taza is reaching out to our wonderful, loyal fans and asking for support. If you live in the Boston area, you saw how much water dropped suddenly from the sky last Saturday afternoon. Traffic ground to a halt as streets flooded out just minutes after the rain began.



Around 3pm, Taza's Director of Manufacturing (i.e. Head Chocolate Making Guy), Mike Schechter, thought maybe he'd pop by our newly renovated, first floor chocolate factory for a quick look, just to be safe. He arrived to find Windsor St. more river than roadway. And once inside, he found water pouring unchecked into the factory via a breach in our building's front exterior wall, and bubbling up from the drains in the floor. The new chocolate production facility, where we'd turned out our first batch of Mexicanos just last week, was already sitting in an unwelcome lake several inches deep, and the water was still coming. He grabbed his phone and started dialing, letting any Taza employee he could reach know that it might be a good idea for them to come by the factory, pronto.




Now, 72 hours later, we're taking stock. A dedicated, non-stop weekend bail-out, mop-up, and salvage effort by many of our amazing Taza staffers, on their own time, has cleared the way for recovery and rebuilding to start. We've hacked out the bottom 16 inches of drywall on every wall in our entire facility, carted ruined office cubicles to the dumpsters, and relocated our laptops to apartments and cafes until we have a functional workspace. Our chocolate production capacity will be shut down for at least a week, and cash flow will be a big challenge as we find a way to finance the repair of the facility we just made a major investment in upgrading. The silver lining? Our stockpile of bars, Mexicanos, and other Taza goodies is still stored on the second floor of our building, and remains safe, dry, and delicious.





Taza has always been a scrappy crew of chocolate fanatics, and we're determined to get back to the important business of making excellent chocolate as soon as possible. You have all shown us terrific support and love over our first 3 ½ years in business, and we ask for your support now - if you can, buy some Taza Chocolate (we also think you'd look great in a Taza t-shirt). Shop our online store, come out and see us at the farmers' markets, or find us at your local retailer. With great customers like you, we're going to keep on making the Taza Chocolate you love, come hell or high water.


Watch video from Channel 5 about Taza and the Somerville flash floods here.”

3 comments:

ginger said...

oh, that sucks. i wish them the best.

Almost Precious said...

Wow, that was some downpour, much like the monsoon rains we get in the tropics.
I love chocolate and have already clicked your link to their online store...and am heading back to it now. :D

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