Friday, July 17, 2009

Eco-Fashion Friday Feature - What Makes Eco Fashion Trendy?

This week I while researching for an amazing designer or two to feature, I came across an article regarding just why eco is taking such a strong foothold among those who work with textiles right now. It was made clear eco fashion is not just for tee shirts and jeans wearing folks but those who desire haute couture as well. Is it possible to have fashion made from ecologically responsible fabrics and materials parade down the runway as worn by supermodels? You bet, according to top designer Richie Rich.

Here is an excerpt from the article:

Top Designers Embrace Eco-Friendly Fabrics
One of the highlights of FutureFashion was a stunning pink-and-yellow skirt made from corn fiber by uber-cool Heatherette designer Richie Rich.

“It’s definitely something we’re going to continue toying with,” Rich told reporters. “People often perceive the fashion world as superficial, so it’s great to work with materials that are actually good for the environment. I had my doubts, but when we actually saw the fabric swatches we were blown away. They were gorgeous, and it wasn't hard to design with them.”


Bucking the trend that high fashion has to mean phony is a good reason to go with environmentally responsible choices but the end user who purchases this design will not only be making a fashion statement, they will be making a planetary one too and that is the smartest choice of all. I applaud these designers, like Rich, who have vision enough to begin working with more responsible choices and in more responsible ways.

Being Green means showing love for the planet. And fashion? Well being fashionable is always in fashion. It has been said before but still holds true - Green is the new black.

To read the rest of the fantastic article which showcases a few more amazing designers, please go directly to the About.com link.

3 comments:

TERI REES WANG said...

Go Rich, Go-go, Go Richie!

You know when the club kids jump on board the "Green" jeans band wagon, and you're still sitting around for the next trend....you're two-thousand-and-late!

Shrimp Salad Circus said...

I suppose if something's going to be trendy, then I'm glad it's something eco-chic, rather than snakeskin pants or diamond-studded phone holsters or something equally absurd! Great post!

Judi FitzPatrick said...

At least they are thinking about this and doing something about it for now. If we consumers keep requesting and buying, then hopefully the trend will become the way of the business.
Thanks for the great post.
Peace, Judi