What could be better for a busy bride than to have every last detail of her wedding planned for her? Sun Crystals all natural sweetener wondered the same thing and tomorrow, October 22, 2009, these folks are going to help a whole bunch of “sweet couples” tie the knot or renew their marriage vows at Foley Square in NYC.
The campaign is a simple concept -- “To celebrate the introduction of the SUN CRYSTALS® Brand, the first all-natural, low-calorie sweetener that marries stevia and sugar cane, two plants nourished by the sun. The event also highlights the brand's commitment to environmental sustainability. McNeil Nutritionals, LLC, with its SUN CRYSTALS® Sweetener Product is a member of 1% For The Planet®, donating 1% of its sales this year to the American Solar Energy Society, a nonprofit organization dedicated to increasing the use of solar energy, energy efficiency and other sustainable technologies in the U.S."
Get it? Marry, celebrate, commitment…it was an easy leap for Sun Crystals to bring the idea to light but the best part of all is the word “sun”.
The entire day’s events will be fully powered by rolling solar panels. Very cool!
Sun Crystals sent me the information on this event and I was thrilled to do a little write up on it but when I also received a sample of the product, well, I thought that was really sweet of them.
Get it? Sweet? Okay, okay, I know.
The sweetener is created by blending stevia and pure cane sugar, is 100% natural, low in calories (only 5 per packet as opposed to 15 in sugar) and boasts that only half as much is needed to do the job of sugar. On the back of the bag there is even a recipe for oatmeal raisin cookies and a claim that this is suitable for people with diabetes.
I am impressed that they are involved with 1% for the planet and that this year they are going with donation to solar energy as alternative energy sources will greatly assist with reducing climate change worldwide, allowing the sun to continue to help grow the very plants used to create this product.
The only information I could not find is if this product is sifted with bone char (so I am unsure as to its Vegan-ness) and whether or not the cane sugar is unbleached.
Overall I think what they are doing is sweet and I am granting a Four Leaf Rating to Sun Crystals!