Yes you read that title correctly! A few days ago one of my favorite foodie bloggers Karen sent me a link for Paper Water Bottles. I was completely intrigued as I had never heard of or seen anything like this before and I dove into researching this bold concept to see if it was even viable because my initial reaction (as I am sure many of yours) was ‘how can paper hold water?’. What I discovered is that the 306 Paper Water Bottle by Brand Image is an innovative and feasible product, but it is one I seriously question the need for.
Brand Image is a marketing company and as such wants to ensure their literal image is seen by as many people as possible. Since this concept is seemingly so impossible it will likely receive a lot of press which ensures a vast public viewing. The thing with consumers these days, especially those who are eco-conscious, is that they are savvy and no matter how “cool” the concept is, if it is not a solid contribution to the planet, they ain’t buyin’. The 360 has pros and cons.
When compared to a plastic water bottle the life span of the 360 is much shorter. The bottle is lined with a sugar based polyester (PLA film) which is fully biodegradable but will also break down quickly meaning each bottle will likely only get one go round. Some experts say a plastic water bottle should not be used more than once, however it is actually possible to do so without a breakdown of fibers. Also as a plastic bottle has a screw on cap, the 360 has a snap off top which is said to reseal but if the paper (or other natural fibers such as bamboo, etc) begins to break down, the cap will not secure tight enough for transport.
Both a plastic bottle and the 360 can be recycled which is definitely a pro but unlike a plastic bottle which is only partially (if even) created from recycled materials, the 360 is created from 100% renewable resources.
Where the 360 has plastic beat is in both its total design and reasoning behind its creation. It comes in six pack or larger and every bit of the packaging for transport is the same material as the bottle itself which ensures full recycling capability. The reasoning behind its creation is to ensure that the 86% of plastic bottles thrown into landfills each year is transformed into a biodegradable material instead. I must admire the innovation there.
Overall I am back and forth on this concept where on the one hand it would be great to find a use for all the paper we toss each year but on the other I question why we can’t just make use of a travel mug or aluminum bottle. Due to its innovative concept and environmental consciousness I am granting the 360 a Two Leaf Rating.